LONDON BEATLES FESTIVAL
Celebrating 2017 as the 150th birthday for our great nation, we invited great musicians, vendors, entertainers and the community to get involved and spread peace & love. Family, friends, strangers came together to enjoy all thing's Beatles and all the joy and music this iconic group brought us over the years, all while raising awareness and funding for local not-for-profit organizations.
This project was by far our toughest thus far, with 4 and a half months of preparation, strategic planning, marketing campaigns, advertising through media platforms, promotional content, social media management and overall exposure for Collective Ways and The London Beatles Festival, we enjoyed every minute of out time spent with the team and took home some valuable experience. With over 8500 attendees over the weekend, giving back to the community is something our brand believes in and this event won't be our last!